Best AI Prompts to Analyze Your Amazon Competitors in 2025

Best AI Prompts to Analyze Your Amazon Competitors in 2025

Knowing what your competitors are doing — and doing well — is one of the fastest ways to grow your Amazon brand. With AI, you can spy smarter: analyze their listings, reviews, pricing strategy, ads, and even identify gaps you can exploit.

Here are the most effective prompts to uncover and decode your competitors' Amazon strategies using ChatGPT or any other AI assistant.

Step 1: Analyze Their Listings

Use these prompts to break down your competitor’s copy, keywords, and angles.

Prompt 1
Act as an Amazon listing expert. Here’s a competitor listing: [insert URL or full text]. Analyze its strengths and weaknesses across title, bullets, images, and description.

Prompt 2
Extract all key features and benefits emphasized in this Amazon listing: [insert text]. Categorize them by functional, emotional, and competitive angle.

Prompt 3
Give me 3 ideas to rewrite this listing with stronger value propositions or more persuasive copy.

Expert Tip
Ask AI to assess the buyer psychology behind competitor listings:
“What type of buyer persona is this listing targeting, and what emotional hooks are being used?”

Step 2: Reverse-Engineer Their Keywords

Understand what they’re ranking for — and what they’re missing.

Prompt 4
Here is a list of keywords I believe this product is targeting: [insert list]. What other keyword variations or long-tails could they also be ranking for?

Prompt 5
Generate a list of backend keywords and alt spellings that this competitor should be using — but isn’t — for a [product type] in the [market].

Prompt 6
Find 5 keyword opportunities this competitor is missing based on their listing and top customer reviews.

Pro Insight
Feed in both their listing copy and review text — the combination helps AI identify keyword gaps and opportunity clusters.

Step 3: Dig Into Their Reviews

Customer feedback is gold. Use these prompts to extract weak points and improvement areas.

Prompt 7
Summarize the most common complaints from these reviews: [insert 5–10 1-star or 2-star reviews]. What should I improve in my version of this product?

Prompt 8
Group these reviews by theme (e.g., quality, usability, shipping). Then rank the most frequent complaints from top to bottom.

Prompt 9
Based on these reviews, what’s the biggest fear or objection buyers have when purchasing this product?

Expert Tip
Prompt AI to generate marketing angles from competitor mistakes:
“Turn these negative reviews into 3 positive positioning angles for my product.”

Step 4: Study Their Pricing & Offers

Understand how your competition positions themselves in the market and if there’s room to undercut or outvalue them.

Prompt 10
This product is priced at $[X] with [Y] features. Based on similar listings, what pricing strategies are they using (penetration, premium, psychological, etc.)?

Prompt 11
Compare this product with the top 3 listings in the category. Identify strengths, weaknesses, and gaps I can target.

Expert Insight
Ask AI to simulate battle positioning:
“If I launch a product with these specs and price at $[X], how can I frame it as a better value compared to [Competitor Name]?”

Step 5: Analyze Their External Traffic or Brand Strategy

Even if you're only selling on Amazon, your competitors may not be.

Prompt 12
Does this Amazon brand seem to drive external traffic? Look at the presence of brand name, inserts, social links, or off-Amazon callouts in this listing: [insert link or text].

Prompt 13
What kind of influencer or UGC strategy would this brand likely benefit from, based on their tone, target audience, and product price point?

Prompt 14
Generate a basic competitor brand persona: who do they target, how do they communicate, and what’s their differentiation?

Bonus: Competitive Summary Generator

Build your own competitor dossier with one master prompt:

Prompt 15
Create a competitor summary for [Brand or Product Name]. Include: listing strengths/weaknesses, keyword strategy, pricing model, customer complaints, brand voice, and opportunities I can exploit.

Pro Insight
Use this to build a swipe file of your top 5 competitors. Repeat quarterly.

Want more prompts like these?
Check out the full Competitor Spying Prompts for Amazon Sellers to explore deeper use cases.