Finding the right keywords is the foundation of Amazon SEO, PPC, and conversion strategy. Without keyword discovery, youāre not optimizing ā youāre guessing.
But the real magic isnāt just identifying the obvious top 10 search terms. Itās uncovering:
With the right prompts, AI can help you build smart keyword lists faster than any manual research ever could ā and feed them straight into your listings, ads, and backend fields.
Hereās a comprehensive guide to AI-powered keyword discovery for Amazon sellers.
Start with seed phrases that describe your product ā then expand outward.
Prompt 1
Iām selling a [product type]. List 50 keyword ideas that a potential Amazon buyer might search for, grouped into: generic, niche, problem-based, and use-case-based.
Prompt 2
Give me 20 long-tail keyword phrases related to [product] that reflect high purchase intent, not just research or browsing.
Prompt 3
Write a list of search queries people might use on Amazon to find this product ā even if they donāt know the exact name.
Amazon shoppers use many different ways to describe the same item. Catch them all.
Prompt 4
What are 20 alternative ways someone might describe a [product] in casual language? Include slang, common typos, and regional variations.
Prompt 5
List keyword variants for [product] including misspellings, plural/singular differences, compound word forms, and shortened terms.
Prompt 6
Give me semantic equivalents for these keywords: [insert list]. Include descriptive, functional, and emotional variations.
Pro Move
Add specificity:
āInclude medical, aesthetic, and safety-related language variants for this product.ā
Real shoppers donāt just type product names. They type problems, outcomes, emotions.
Prompt 7
What pain points lead someone to search for [product type]? Turn those into search-friendly keyword phrases.
Prompt 8
List 10 keywords that a gift shopper might use when searching for this item on Amazon. Include holiday and occasion modifiers.
Prompt 9
Create keyword phrases that reflect hesitation or questions (e.g. āis [product] safe for kids,ā ābest [product] under $30ā).
Different countries = different vocabulary, behavior, and spelling.
Prompt 10
Translate this keyword list into British English, and suggest additional terms common on Amazon UK for the same product.
Prompt 11
What keyword patterns are popular in German Amazon listings for [product category]? Include local phrasing, spelling, and style.
Prompt 12
Generate keyword phrases in Spanish (for Amazon US and Mexico) for this product. Note differences if any.
AI can help reverse-engineer what your competition missed ā and what you can own.
Prompt 13
Hereās a competitor listing: [insert text]. What keywords are missing that I could target?
Prompt 14
Compare my listing to this competitor. What keyword angles are they using that Iām not?
Prompt 15
Extract a keyword list from these 3 competitorsā listings and highlight the common terms, unique ones, and missed opportunities.
Pro Tip
Ask: āWhich of these keywords would be hard to rank for vs easier long-tail targets I could go after instead?ā
Not all keywords are equal. AI can help segment your keyword list by intent and use case.
Prompt 16
Take this list of keywords. Group them by: high intent, browsing, branded, competitor, and long-tail. Add a ārecommended useā column (title, bullets, backend, PPC).
Prompt 17
Create keyword clusters from this list for ad group segmentation. Group by theme or audience.
Prompt 18
Build a keyword strategy plan for this ASIN ā what to use in title, what to save for backend, what to test in ads.
Prompt 19
Act as my Amazon keyword strategist. Iāll paste in a product type, features, or competitor listings ā and youāll return a full keyword discovery report with clusters, intent categories, marketplace notes, and recommendations for usage across listing fields.
Keyword discovery isnāt just step one ā itās the foundation of every ranking, ad, and conversion strategy on Amazon. And when powered by AI, you get not just more keywords ā but smarter ones.
Set aside the guesswork. Ask better questions. Target buyers more precisely. Win the click.
Need prompts for writing with these keywords?
Explore the full Keyword Discovery Prompts for Amazon Sellers
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