Most A+ content is either a second copy of the bullets with stock photos, or a brand mood board that never answers the question the shopper scrolled down to answer. Both come from the same habit: opening A+ Content Manager, picking modules that look nice, and typing.
The prompts below plan the page first and write it second: a module plan built from your reviews and returns, copy for each module's job, a comparison chart, the Brand Story carousel, image briefs, and a compliance check before you submit.
Run them in order, one ChatGPT or Claude conversation per product, with your data in the square brackets. The prompts draft; you decide what ships, and you take character and image limits from A+ Content Manager, because Amazon changes module specs.
What Amazon A+ Content Includes
A+ content is the enhanced description area on the detail page. Sellers get it through Brand Registry; vendors manage it in Vendor Central. Know which layer you are writing for:
Layer
Who can use it
What it gives you
Check before you build
Basic A+
Brand-registered sellers and vendors
Standard modules: image headers, image and text blocks, the comparison chart, tech specs, text modules
Module count per project and image sizes shown in the builder
Brand Story
Brand-registered sellers and vendors
A brand-level carousel shown above the A+ modules, with cards that can link to other ASINs or your Brand Store
Card layouts and character limits in the builder
Premium A+
Brands that meet Amazon's eligibility rules
Larger and interactive modules such as video, hotspots, carousels and bigger comparison tables
The eligibility banner in A+ Content Manager
Amazon has described Premium A+ eligibility as a published Brand Story on your brand-owned ASINs plus a set number of approved A+ projects in the past 12 months. The criteria have changed before, so the banner in A+ Content Manager and the current Seller Central Help page are the source of truth.
Do not count on A+ copy for keyword indexing. Keep primary keywords in the title, bullets and backend search terms, and use A+ to convert the shopper already on the page. If your title and bullets still need work, start with our listing optimization prompts.
Plan the Page Before You Write It
Good A+ answers the questions your bullets could not fit and the objections that cause returns. Your reviews and return comments already list them.
Act as an Amazon conversion researcher. Below are reviews for my product and its two closest competitors: [paste 40-80 reviews, mixed star ratings, labeled MINE or COMPETITOR]. Also here are my return reasons and buyer comments from the FBA customer returns report: [paste the reason and customer-comments columns]. Group every complaint, question and praise into themes. For each theme give: how often it appears, whether it appears for me, competitors or both, one verbatim example, and whether it is best answered by an image, a spec, a comparison, or reassurance copy. Output a table sorted by frequency, then list the five themes my A+ must answer.
Why: Return comments are the most honest objection list you have. A+ that answers them up front prevents wrong-expectation returns.
Act as an Amazon A+ strategist. Product: [product name and one-line description]. Price point: [price]. Main buyer: [who buys it and why]. Top themes from my research: [paste the five themes from Prompt 1]. My current bullets: [paste bullets]. Build a module plan for Basic A+ using only standard modules (for example Standard Image Header with Text, Standard Four Image and Text, Standard Single Image and Sidebar, Standard Comparison Chart, Standard Tech Specs, Standard Text). For each module in order, give: the module type, the one job it does, which theme it answers, the image it needs, and why it sits in that position. Rules: the first module must make the core benefit clear without scrolling further, do not repeat a bullet word for word, and the comparison chart goes near the end unless my range is the main reason people buy.
Review this module plan as a skeptical shopper on a phone: [paste the plan]. For each module, say whether I would stop scrolling and what question I would still have. Then propose a revised order and the first module to cut if I need fewer.
Tip: Read the plan as a phone screen: a vertical stack of images where overlay text gets small.
Write Copy for Standard A+ Modules
The builder shows each module's character limits. Give the model those limits from your screen and ask it to count.
Act as a direct-response copywriter who writes Amazon A+ content. Write copy for a Standard Image Header with Text module for [product]. Inputs: core benefit [benefit], proof point [a measurable fact, such as a material, a test standard or a dimension], buyer [buyer]. Limits from my builder: headline [X] characters, body [Y] characters. Give five options. Each option: a headline that states an outcome, not a brand slogan, and a body that backs the headline with the proof point. No superlatives, no prices, no promotions, no shipping claims, no time-sensitive words such as new or limited. Show the character count for each line.
Act as an Amazon A+ copywriter. I am using a Standard Four Image and Text module. Here are my product features with the facts behind them: [paste features with specs]. Here are the buyer themes from my research: [paste themes]. Pick the four features that answer the most important themes. For each block write: a heading of up to [X] characters, body copy of up to [Y] characters that turns the feature into a result the buyer cares about, and a one-line note for my designer on what the image must show to prove it. Do not reuse any phrase from these bullets: [paste bullets].
Act as an Amazon A+ editor. The objection behind most of my returns: [objection, for example smaller than expected]. Write a Standard Single Image and Sidebar module that answers it head-on: a headline, a short paragraph, and three to five sidebar points with exact measurements or instructions. No blame on the buyer. Then say what the image should show so the answer is visible without reading.
Act as a product data specialist. Here is my raw spec sheet: [paste specs from your supplier or catalog]. Build rows for a Standard Tech Specs module. Rules: keep only specs a buyer uses to decide or to check fit and compatibility; use the units buyers in [marketplace] expect; write the spec name the way a shopper would search for it; flag any spec that conflicts with my listing attributes here: [paste key attributes from the listing]. Output a two-column table, most important first, and a list of conflicts to fix.
Why: A+ specs that contradict the listing attributes confuse buyers and cause returns.
Build a Comparison Chart That Sells the Range
The Standard Comparison Chart compares only products from your own brand. Its job is to move a shopper to the product that fits them, so every row should help that choice. Check the product and row limits in the builder.
Prompt 8 · Build a Comparison Chart That Sells the RangeChatGPT Claude
Act as an Amazon catalog strategist. Here are the products in my range with ASIN, title, price and key specs: [paste rows]. Here are Business Reports figures for each child ASIN from the Detail Page Sales and Traffic by Child Item report: [paste Sessions - Total, Unit Session Percentage, Ordered Product Sales]. Choose which products belong in the comparison chart on [ASIN]. Rules: include the product itself, a cheaper and a premium option if they exist, and drop products that are out of stock or convert much worse. Then choose up to [N] rows that separate the products; skip rows where every value is the same. Output the chart as a table with a one-line reason for each choice.
Prompt 9 · Build a Comparison Chart That Sells the RangeChatGPT Claude
Here is my draft comparison chart: [paste table]. Rewrite each product's column title as a short who-it-is-for label (for example Best for small kitchens) using only facts from the specs, not claims I cannot support. Then tell me whether the chart makes the right choice obvious for the buyer themes here: [paste themes].
Here is how a finished chart reads. The data is an example.
Row
Compact (example)
Standard (example)
Family (example)
Best for
1-2 people
3-4 people
5+ people
Capacity
2 qt
4 qt
6 qt
Dishwasher-safe parts
Basket only
Basket and tray
Basket and tray
Footprint
9 x 10 in
11 x 12 in
13 x 14 in
Write the Brand Story Carousel
Brand Story sits above your A+ modules on every ASIN it is applied to, so it does brand-level work: who you are, why the products exist, and where to go next in your catalog.
Act as a brand strategist for Amazon brands. Brand facts: [founding story, what the brand makes, who it is for, how products are made or tested, any certifications you can prove]. Product lines: [list lines with one hero ASIN each]. Write a Brand Story carousel plan with [number] cards. Card 1: the brand promise plus a short paragraph. Middle cards: one per product line with a headline, two sentences and the ASIN to link. Last card: a reason to visit the Brand Store. Use only my facts, no invented history or awards, and show character counts against these limits: [paste limits from the builder].
Here is my Brand Story draft: [paste]. Score it 1 to 5 on: does a new shopper understand what we make after card one, does each card give a reason to tap, and does any line read as generic filler. Rewrite the weakest two cards.
Tip: Selling several brands? Write one Brand Story per brand.
Brief the Images and Write Alt Text
A+ is mostly images, so the designer needs to know what each one must prove, and every image needs alt text.
Prompt 12 · Brief the Images and Write Alt TextChatGPT Claude
Act as an Amazon creative director. Here is my final A+ module plan with copy: [paste]. For each image, write a brief: module and image size from my builder [paste sizes], the one message the image must prove, shot or render type, what must be in frame, where overlay text goes and how much stays readable on a phone, and what to avoid. Number the briefs so my designer can work without questions.
Prompt 13 · Brief the Images and Write Alt TextChatGPT Claude
Write image alt text for each of these A+ images: [paste the image briefs]. Rules: describe what is visible, in plain language for a screen reader, name the product type once, no keyword lists, under [limit from the builder] characters. Output a table: image number, alt text, character count.
Check Compliance and Test Before You Publish
Every submission goes through review, so a rejection costs days. These are the usual causes; the full list is in the A+ content guidelines in Seller Central Help.
Usually rejected
Write this instead
Prices, discounts, promotions, free shipping
Nothing; pricing lives in the offer, not in A+
Time-sensitive words: new, latest, limited time, this season
Describe the feature itself
Unsupported superlatives such as best-selling or number one
A specific, provable fact
Customer reviews, quotes or star ratings
The claim the review makes, stated as a product fact you can back up
Comparisons with other brands
Comparisons within your own range
Guarantee language, contact details, links to other sites
Product information only; check the warranty rules for your category
Prompt 14 · Check Compliance and Test Before You PublishChatGPT Claude
Act as an Amazon A+ content reviewer applying Amazon's A+ content guidelines strictly. Here is my full A+ draft, module by module, with image descriptions: [paste]. My category is [category]. Flag every line or image that risks rejection: pricing or promotional language, time-sensitive words, unsupported superlatives or claims, customer reviews, references to other brands, guarantee or warranty language, contact information or external references, and any health, safety or environmental claim that needs proof in my category. For each flag give the exact text, the reason, and a compliant rewrite. If you are not sure whether something is allowed, say so instead of guessing.
Why: The model does not know your category's current rules for certain. Treat its flags as a checklist and confirm anything uncertain against the guidelines.
Prompt 15 · Check Compliance and Test Before You PublishChatGPT Claude
Act as an Amazon experimentation analyst. I want to test my current A+ against a new version in Manage Your Experiments. Current version: [summarize modules]. New version: [summarize modules]. Write one clear hypothesis, say which single difference I am testing, and list what would make the result hard to read (a price change, a coupon, a stockout or a big ad budget change during the test). Then write the decision rule I commit to before it starts.
Manage Your Experiments supports A+ tests on eligible brand-registered ASINs with enough traffic. Our creative testing prompts cover reading the results, and the listing optimization category covers the rest of the detail page.
FAQ
Who can create Amazon A+ content?
Sellers whose brand is enrolled in Amazon Brand Registry, and vendors through Vendor Central. You build it in A+ Content Manager and apply each project to one or more ASINs of your brand.
How do I get Premium A+ content?
Amazon grants Premium A+ to brands that meet its eligibility rules, which it has described as a published Brand Story plus a number of approved A+ projects in the last 12 months. The criteria change, so check the banner in A+ Content Manager and the current Seller Central Help page.
Does A+ content help Amazon SEO?
Do not rely on it for keyword indexing. Put your important keywords in the title, bullets and backend search terms, and use A+ to raise conversion, which is where it earns its place.
Why was my A+ content rejected?
The most common reasons are pricing or promotional language, time-sensitive words, unsupported claims, customer reviews, comparisons with other brands and guarantee language. The rejection notice names the issue; fix that line, check the rest of the draft against the guidelines, and resubmit.
Can ChatGPT or Claude write my A+ content?
They can draft the module plan, copy, image briefs and alt text quickly if you give them your reviews, specs and the builder's limits. You still need to check every claim against your product and Amazon's guidelines before you submit.
SB
Sophie Brooks
Prompt engineer and AI strategist helping marketplace sellers save time and grow. Specializes in building high-impact prompts for listings, ads, and support workflows.
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